GiRL is a social media app brand concept that I am working on as my passion project. The idea came to life as my Major Project at the university. The app's aim is to build an ultimate sports community for girls by enabling young women to connect and share a passion for male-dominated sports. The mission is to increase the participation of girls in sports perceived as better suited for men and empower young women to keep pursuing their favourite disciplines with full confidence. GiRL is set to become much more than just a mobile community hub. It has the potential of transforming into a movement in the vast and dynamic world of sports.

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My Major Project submission included ten creative elements:

• brand identity development

• an app design

• creative brief

• the tone of voice document

• website home page

• user retention strategy

• press release

• launch events series strategy 

• social media calendar

• Instagram content plan